From BizJournals.com:
 

Villa Julie College says it plans to become a university and research on a possible name change is under way.
 
The Stevenson-based college of roughly 3,000 students in June hired Hollander, Cohen & McBride, a marketing firm in Towson, to research the impact of a name change.

 
I read this and started thinking about Towson State University’s earth-shattering decision to drop the “state,” so it would sound like a better school than it actually is. I wonder if they also hired a marketing team to consult on the name change. Despite the fact that on Madden 2008 we are still listed as Towson State, thus proving that no one outside of Maryland gives a shit, I think that dropping the “State” was a good idea. The new name rolls off the tongue a little more easily and saves space on sweatshirts. I couldn’t help but wonder, though, what other ideas were rejected before deciding on Towson University.
 
Well, I did some research and found some information on the Towson name change. Apparently, they brought in outside consultants and researched several different strategies. After reviewing thousands of pages of paperwork and interviewing dozens of those involved, I have summarized my findings below.
 
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